Our
Story
What started as an inside joke—“Digital Marketing Disorders”—quickly turned into a bold venture that thrives on learning from failure and pushing creative boundaries. Initially, we experimented, stumbled, and laughed at the chaos of building something from scratch. But out of that chaos emerged a clear purpose: to deliver marketing strategies that truly work.
At the core of our journey are two passionate individuals: Soharab Fazli and Shirin Sayyed. Soharab, with nearly a decade of experience in performance marketing, specializes in data-driven strategies that maximize ROI and drive measurable growth. He’s the analytical mastermind who knows how to scale campaigns and optimize every dollar spent.
Shirin, on the other hand, is the creative force behind our branding. With years of experience in ad agencies and corporate branding, she’s an expert in crafting unique brand identities and delivering campaigns that emotionally connect with audiences. Her eye for design and storytelling ensures that every brand we touch stands out.
Together, we bring the perfect balance of performance and creativity to the table.
About the Founders
Hi, I’m Soharab Fazli, I thrive on turning ideas into thriving businesses. With over nine years of experience across diverse industries—from cafes and restaurants to marketing and business development—I’ve honed my skills in building, scaling, and optimizing ventures for success.
My entrepreneurial journey began in hospitality, where I learned the art of creating experiences that customers love. From there, I transitioned into the dynamic marketing world, mastering strategies that connect brands with their audiences. Whether it’s crafting a brand’s identity, refining operations, or driving growth, I bring a results-driven approach to every project I undertake. My hands-on experience and a deep passion for entrepreneurship set me apart. I understand the challenges of running a business because I’ve lived them, and I use that insight to help others achieve their goals. When I’m not strategizing the next big move, you’ll find me exploring the latest industry trends, sipping coffee at a cozy cafe, or brainstorming ways to make businesses more impactful and sustainable.
Hi, I’m Shirin Sayyed, a passionate branding and business development professional with a strong foundation in the dynamic world of advertising and corporate strategy.
My journey has taken me through top-tier ad agencies and corporate environments, where I’ve worked with diverse brands to craft compelling narratives and drive impactful marketing campaigns. With years of experience building brand identities, I’ve mastered the art of storytelling, ensuring each brand I work with stands out in competitive markets. These experiences have strengthened my ability to lead cross-functional teams, align goals, and achieve measurable outcomes. What drives me is the thrill of transforming ideas into powerful brand experiences. Whether it’s launching a new product, refining an established brand, or crafting strategies to boost market presence, I thrive on delivering results that make a difference.